Strategic Marketing

By the end of the course delegates will be able to:

• Make strategic marketing decisions
• Work successfully with stakeholders
• Manage internal and external environments
• Understand ethical marketing
• Develop top down customer orientation
• Develop / deliver and manage strategic promotions

Deleagtes who have a working knowledge of marketing or who have completed our Introduction to Marketing training

• Strategic marketing decision making process
• Challenging traditional strategic thinking
• Understanding stakeholder value
• Managing internal environments including competition, suppliers, customers and
  stakeholders
• Managing external environments including legal factors, social influences and
  technological advances
• The benefits of using marketing research and techniques for success
• Competing in competitive markets
• Developing a top down customer orientation
• Ethics in marketing
• Customer relationship management and marketing practices
• Managing the organisational change and internal marketing
• Budgetary considerations and how to set the level of marketing spend
• Measuring financial return on investment
• Marketing due diligence
• Integrating the marketing mix-Product, Price, Place and Promotion.
• Developing promotional strategies that create involvement
• New product and service development techniques
• The importance of innovation
• Branding strategy and corporate image
• Marketing services
• International marketing strategy models

This course is available as an inhouse course tailored to your organisational aims and objectives, please contact us to discuss your requirements and delegate numbers. (pricing can vary dependant on the size of group)

All prices are excluding VAT, travel is charged with In-house courses at 40p per mile from our head office
Accommodation is required for distances over 100 miles from our head office.